ProfitBricks Weekly Cloud Computing News Roundup: Issue 10

Here is the latest edition of ProfitBricks’ weekly roundup of news, content and conversations about Cloud Computing.

If you see an article that you think should be included in this news digest, please send it to


Photo courtesy of Interop Events

Photo courtesy of Interop Events

ProfitBricks to Exhibit at #Interop 2014 Las Vegas – Get Free/Discounted Admission
ProfitBricks Blog
Summary: As an exhibitor at Interop and the co-located Cloud Connect Summit, ProfitBricks is pleased to offer you a free exhibit pass and/or 20% off a conference pass.


3 hot cloud concepts that can benefit all of IT
InfoWorld Posted: February 28, 2014
Summary: Even if you don’t believe in the cloud, you can believe in its devops, governance, and data analytics concepts.

3 ways to fix cloud computing weaknesses
Tech Page One Posted: February 28, 2014
Summary: Here are some tips to help businesses stop their cloud honeymoons from turning into nightmares.

Nicholas Carr calls out cloud dawdlers
Sydney Morning Herald Posted: March 3, 2014
Summary: Cloud computing security fears are just a smokescreen, says bestselling author.

Can you trust Big Data?
News.Com.AU Posted: March 3, 2014
Summary: “Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”

Six questions to ask before jumping into cloud computing
Computer Dealer News Posted: March 3, 2014
Summary: Partners are being bombarded from all angles these days about cloud computing, and are under pressure to get onboard before the train leaves the station. Before you jump into the cloud, make sure you consider these six key questions.

Study: IT pros struggle with increasingly complex infrastructure
SearchNetworking Posted: March 3, 2014
Summary: “Bring your own everything” (BYOX), mobility and cloud computing are the emerging technologies judged most disruptive to IT organizations, according to a survey of IT professionals released last month. New survey indicates more than nine out of 10 IT professionals agree that an increasingly complex infrastructure has affected their roles over the past three to five years.

Move from ‘The Cloud’ to ‘The Optimal Cloud’
ITBusinessEdge Posted: March 3, 2014
Summary: More companies are demanding cloud-based services that are global, but also physically co-located with their regional offices.

Cloud Security Comes From Within
WindowsITPro Posted: March 3, 2014
Summary: One of the biggest remaining disparagers for moving company resources and data to a Public or Hosted Cloud is security. When critical corporate data resides outside of control of IT the entire business is at risk.

Big Data Progress Requires Better Development Tools
Information Week Posted: March 3, 2014
Summary: The big data community needs better app development tools, not more Hadoop whizzes.

How Big Data Fails To Make Big Plays In Sports
ReadWrite Posted: March 3, 2014
Summary: Big Data can inform our decisions—but when it dictates them, we lose.

Tom Davenport’s Guide to Big Data
Forbes Posted: March 3, 2014
Summary: Big Data at Work: Dispelling the Myths, Uncovering the Opportunities, is a new book from Tom Davenport, a veteran observer of the data analysis scene, is the 2014 definitive guide to starting and managing the big data journey in small and large organizations.

Big data: The term no one was using at HIMSS14
EHR Intelligence Posted: March 3, 2014
Summary: So why aren’t people talking about big data anymore? Because they’ve accepted that all healthcare data is big data, and it’s only going to be getting bigger.

Using ‘Big Data’ to deliver a competitive advantage
Plant Engineering Posted: March 3, 2014
Summary: The digital revolution, globalization, and market forces are upending the manufacturing industry, causing manufacturers to face unprecedented challenges.

Big Data Means Big Questions on How That Information Is Used
New York Times Posted: March 3, 2014
Summary: John Podesta, a counselor to the president, said a goal of reviewing privacy and big data was to determine how the public and private sectors might maximize the flow of information necessary for innovation while minimizing potential privacy risks to individuals.

Big Data: Are you ready for blast-off?
BBC News Posted: March 3, 2014
Summary: Q&A backgrounder answering some of those basic Big Data questions you were too afraid to ask.

Research suggests maturing SMB cloud strategies
ZDNet Posted: March 4, 2014
Summary: Despite ongoing concerns over security, smaller companies are investing in a wider array of cloud-hosted business applications.

Reading the fine print in your cloud computing SLA
Tech Page One Posted: March 4, 2014
Summary: Cloud computing is still in its infancy, and cloud contracts still have bugs that need to be addressed – particularly the case with solutions such as Software-as-a-Service (SaaS). A friendly reminder to any business interested in the cloud: read your Service Level Agreement (SLA) thoroughly.

Why Your Finance Team Hates Cloud Computing
Lifehacker Posted: March 4, 2014
Summary: Automation and low installation costs should mean that finance departments embrace the opportunity of cloud computing, yet many remain lukewarm at best about the idea. The main reason? They simply don’t like change.

Cloudy with a chance of data
BizTech Africa Posted: March 4, 2014
Summary: It doesn’t matter what your cloud solution is called, what’s important is the functionality that is on offer and how it measures up against the needs of your business.

XChange: How To Turn Your VAR Business Into A Cloud Business
CRN Posted: March 4, 2014
Summary: Many VARs have tried to change their business models around cloud computing — and failed. Alex Brown, however, is one of the success stories.

Big Data Meets Threat Detection
InformationWeek Posted: March 4, 2014
Summary: Security practitioners are getting a lot smarter about using security analytics and big data to identify threats in real-time. But there’s a still a lot to learn.

Big Data: Ready for Takeoff?
Insurance Technology Posted: March 4, 2014
Summary: Insurers are eager to begin leveraging big data and analytics, but there’s a lot of preliminary work that has to be done before they can get to the next level.

Clout-craving CMOs turn to big data, CIOs for strategic insight
ZDNet Posted: March 4, 2014
Summary: A new survey finds that most chief marketing officers now understand that if they want to have more influence and power within their organizations, they need to embrace big data to better understand their customers and foster stronger relationships with their CIOs.

The Value of DevOps in the Enterprise
The Virtualization Practice Posted: March 6, 2014
Summary: In order to explain the value of DevOps, you need to shift the conversation away from the “what” and drive home the “why.” In order to understand the “why,” it is critical to also explain “why now?” What changed where all of the sudden this DevOps thing is so important? Here is Mike Kavis’ attempt at that task.

Three Signs You’re Not Ready for Big Data
IT Business Edge Posted: March 5, 2014
Summary: Are you really ready to move on Big Data? Author and speaker Phil Simon doesn’t think so.He has his reasons for disagreeing. What has more value in this piece is his assessment about which organizations are NOT ready to leverage Big Data. It makes a nice checklist.

Latest cloud research notes continued struggle for channel
CloudTech Posted: March 6, 2014
Summary: Research from IT services bods MTI has revealed that UK channel businesses are struggling to meet the needs of their demands due to the accelerated growth of cloud computing.

In the PR war over security, the cloud is losing
InfoWorld Posted: March 7, 2014
Summary: Security vendors are stoking near-religious fears among some IT pros, creating false fears over cloud security.